How AI helps you choose the right hoardings

Choosing outdoor sites used to mean long spreadsheets, phone calls to brokers and a lot of guesswork about who each board actually reaches. We use AI to take the grind out of that first pass, so you spend your time judging a short, relevant list instead of sifting through everything.

What the AI adds to each site

When a media owner lists a site, we run it once through an AI media planner. It reads the real facts of the site, its location, road type, format, size, lighting and traffic, and returns a structured, sales ready profile. There is no fluff and no invented numbers, and every estimate comes with a short note on how it was reached.

• Estimated daily footfall, daily impressions and monthly reach.
• The audience the site draws, described in plain terms.
• The industries and campaign objectives it suits best.
• A quick read on visibility and the kind of message that will land.

Search by objective, not just location

Because the AI maps each site to a fixed set of campaign goals, you can start from what you want to achieve. Filter for brand awareness, a product launch, driving store footfall, reaching commuters, a premium audience or local area dominance, and the list narrows to sites that actually fit that intent. It is a faster route to a shortlist than scanning a map and hoping.

Where your judgement still matters

The AI builds the shortlist. You and our team still make the call. We check the current condition of each site, the sightline from the road and the real rate with the media owner before anything is confirmed. Think of the AI as a well briefed analyst that hands you a clean, ranked starting point, not as the final word.

Honest by design

We keep the numbers as estimates for comparison, never as guarantees, and we never quote a firm price from a model. The goal is simple: help you reach a confident decision quickly, with the reasoning visible, so your budget goes to the sites most likely to work.